How to Succeed in the Japanese Market

A Book-Length Report for Owners and Managers

Books on Japanese Business Practices are a great way to understand your Japanese competition. Japanese Business has been around for centuries. Japan has one of the strongest business economies on the world trade scene. Anyone who manages an international business must ultimately come to terms with Japan-based competition.

I began dealing with Japanese nationals in my second year in college when the luck of the draw gave me a Japanese roommate. This led me to an interest in Japanese language and business culture that was partially responsible for my first job at Texas Instruments, Inc. In this international company, I learned how to succeed in selling to Japanese companies in Japan.

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Later, I became Marketing and Sales Manager for a small instrument maker which had over a third of its annual $8 million sales in Japan. I learned what a small business can do in Japan to create significant worldwide growth in its business.

Next, I moved on to become American Marketing Manager for a startup business that was a subsidiary of the giant Matsushita Electric Works of Osaka, Japan. Here, I saw the very real challenges faced by a Japanese company trying for sales in America. I also worked side by side with many Japanese engineers and managers, learning the Japanese culture and business customs.

All of which gave me a unique view about doing business with the Japanese.

I have written a 164 - page report on what I have learned about Japanese business. This document is written to be useful as:

In this report, you won't find the normal items. For example:

However, you will find:

Some issues we cover are:

Now, you can have all of this information and more. We ship worldwide. You may order one of several convenient ways:

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  • 164 pages, plastic spiral binding. Illustrated. Report copyright 1997, Automation Consulting & Supply, Inc. Author: Brian Boley

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    Copyright 1997, Automation Consulting & Supply, Inc. All Rights Reserved.